Creative Informatics

Leader

 

Areas

Location

Edinburgh
 

About

With a vibrant design and advertising sector, the largest concentration of major festivals in the world, and the highest rate of cultural employment in the UK, Edinburgh is a leading destination for creatives of all disciplines. Creative Informatics, a partnership between the University of Edinburgh, Edinburgh Napier University, Codebase, and Creative Edinburgh, aims to bring the city’s world-class creative industries and tech sector together, utilising innovative data-driven technologies to develop ground-breaking new products, businesses and experiences. Through six research and development initiatives, the programme will enable creatives and cultural organisations to explore and better understand how data-driven technologies can be used to enhance their work. These initiatives will develop local talent, placing creatives in the driving seat of data-driven innovation and ensuring that Edinburgh’s creative and cultural industries continue to thrive. Creative Informatics is funded by the Creative Industries Clusters Programme managed by the Arts & Humanities Research Council as part of the Industrial Strategy, and is part of the City Region Deal Data Driven Innovation initiative.