Resources

Interview: Alex Porter-Smith, High Tide Media

 

CAN YOU TELL US ABOUT YOURSELF AND YOUR CREATIVE BACKGROUND?

I started out by doing a Modern Apprenticeship at Creative Scotland in creative and digital media. Myself and the another apprentice, Eathan, got to film loads of projects that the organisation funded across all corners of Scotland – mainly those that involved youth music. After leaving, we were offered some work through the organisation and it was a no brainer to set up a business continuing to film events and showcase videos for organisations across the city. A couple of years later we decided it was time to rebrand as we wanted to be known as a creative company, which was when High Tide was born. High Tide launched in January 2017, and we have since completed works for the likes of Hidden Door Arts Festival, boom saloon & Edinburgh Beer Factory.

 

CAN YOU GIVE US AN INSIGHT INTO YOUR PRACTICE AND WHAT YOU DO?

There are two of us that work full time at High Tide. My role is to be the face of the business and to manage projects, whereas it’s Eathan’s job to create the content. Day-to-day my role is really varied, which is why I love it so much. Often it’s about meeting people and telling them what we do, other days it’s finding creative solutions to problems to ensure we deliver on time and in budget without compromising on quality. Mainly, it’s about collaborating with other people and understanding everyone’s ideas to make the best content possible.

 

ANY EXCITING PROJECTS OR EVENTS YOU HAVE ON THE HORIZON?

We’ve had an amazing few months working with some brilliant creative people. We’re now looking at ways to continue these relationships for some exciting things early in the new year (like next year’s Hidden Door festival…). We’re also starting to plan our next music video, but that’s all a bit top secret at the moment! Check out our Twitter and Instagram over the next couple of months and all will be revealed!

 

WHAT MAKES EDINBURGH A GOOD CITY TO BE BASED?

I’m slightly biased, as Edinburgh is where I’m from, but Edinburgh has a fantastic creative and freelance scene. Communities like CreativeMornings, Creative Edinburgh and CodeBase have really helped to grow this over the last few years, I think. Edinburgh is well known for its fantastic festivals throughout August, but the rest of the year it is equally as exciting for different reasons. Unlike bigger cities, Edinburgh is small enough that you can grow your network and make friends with people really quickly, and so if someone is unable to help with something, they’ll always know some who can help. Leith is also an up and coming area of town, with lots of funky businesses, and it’s fantastic to see these people and their livelihoods grow – which I don’t think would be quite as possible in a larger city like London.

 

WHAT ADVICE WOULD YOU GIVE TO PEOPLE THINKING OF PURSUING A CAREER IN THE CREATIVE INDUSTRIES?

There are always people willing to help and give you a chance in the creative industries, so it’s kind of a no-brainer, if it’s something you want to do – just do it! It’s also really apparent how much other bigger businesses, that are perhaps perceived as less creative, need creative people to help make them the best businesses possible. So, I think it’s a fantastic time to work as a creative professional in Edinburgh particularly, but also in the rest of Scotland.

 

Follow High Tide's progress here