It takes a lot of hard work, original ideas and proven results to become trusted to work with some of the biggest brands.
But innovation and design company CreateFuture has done just that, winning top clients including adidas, Expedia, Penguin Random House and many more since forming their company in 2016. We had a chat with Nathan Fulwood, co-founder of CreateFuture and Business Member of Creative Edinburgh, to find out how they have gone from humble beginnings in a converted garage to one of Edinburgh's most trusted creative firms.
Tell us all about CreateFuture. What do you do and how did you get started?
We are an innovation and design company. We help create new brands, products and services, we empower and enable teams to do better work and we tell stories.
We started around seven years ago when Dave, Jessica and I (Nathan) wanted to bring our skills and experience in brand, service design and digital together, and to explore whether we could apply design thinking and agile principles to a wider range of business challenges.
We took the plunge and worked around Jessica’s kitchen table for a while. Over the years we’ve grown to a team of 17 really great, skilled strategists, designers, project managers and supporting colleagues. In April this year we were acquired by xDesign, a digital development company, which gives us, together, the opportunity to offer end-to-end innovation, design, build and support capabilities, as well as the capacity to take on bigger challenges.