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Business Spotlight: CREA-TEC

Generative Artificial Intelligence (GenAI), stands as one of the most disruptive technological advancements since the inception of the internet. The CREA-TEC project addresses the challenge of guiding responsible innovation in the development of AI-assisted tools for the creation and consumption of creative content.  CREA-TEC is led by Dr Caterina Moruzzi, Chancellor’s Fellow in Design Informatics at the University of Edinburgh, and the creativity technology company Adobe. The project will last 18 months, from May 2024 to October 2025.

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