Creative Edinburgh Industry Update – Spring 2026: A letter from our Executive Director

28 April 2026

Welcome to our first quarterly update of 2026. I hope the year has started well for you and that you’ve had some space to reset after a busy winter season.

The first few months of the year at Creative Edinburgh have been full of practical conversations about how we continue to support Edinburgh’s creative community in both reactive and sustainable ways. As ever, our focus remains on strengthening conditions for freelance artists and creative practitioners, while staying closely connected to the wider systems that shape cultural life in the city and across Scotland.

A recurring theme this quarter has been how we define value in the creative sector, and how we ensure that evaluation, funding, and policy genuinely reflect lived experience and the realities of creative work of our growing community.

Culture in Community Settings 

This quarter, I began work with a small cross-sector group on the development of a strategic approach to Culture in Community Settings for the Scottish Government.

At its heart, the work is asking a simple but important question: how do we better connect the many strong examples of community-based cultural activity already happening across Scotland, and help them realise their full potential?

Right now, there is a lot of excellent practice, but it is often fragmented and shaped by limited capacity, uneven resources, and a lack of joined-up strategy across sectors and places. This work aims to help address that gap by building a more coherent national approach that strengthens participation in culture as a foundation of Scotland’s wellbeing economy.

Over the coming months, the group will develop a framework for a more coordinated system that better supports communities, creative freelancers, and local organisations, and improves how funding, infrastructure, and decision-making work together across national and regional levels.

This is an important opportunity to rethink how culture is supported in everyday community life, not as isolated projects, but as a connected system.

Culture & Communities Cross - Party Group - Evidencing Impact

In February, I attended the Cross-Party Group on Culture and Communities session convened by Culture Counts, focused on “evidencing impact”.

A strong thread running through the discussion was the tension between evaluation as reporting and evaluation as learning. Too often, evaluation can feel extractive or overly focused on measurement, rather than genuinely supporting reflection, development, and change.

There was a clear appetite for shifting towards approaches that treat evaluation as a shared, collaborative process - one that values lived experience alongside data, and recognises that impact in the arts is not a fixed outcome but an evolving process.

Participants also highlighted the importance of power in evaluation: who defines success, whose knowledge is recognised, and how systems can unintentionally reinforce inequality. A more meaningful approach would involve co-creating an evaluation with artists and communities, ensuring that the process itself strengthens agency rather than reducing it.

Alongside this, there was a pragmatic recognition that evaluation must remain proportionate and resourced, particularly for freelancers and smaller organisations. Done well, it can become a tool for learning that strengthens both practice and policy.

Community Patrons – Championing Creativity in Edinburgh

This quarter, we launched our Community Patrons scheme, a new way for organisations to actively support Edinburgh’s freelance creative community.

Creativity is already embedded across every sector in this city - from tech and hospitality to education, design, and finance. Freelance creatives shape how Edinburgh looks, feels, and operates every day.

Community Patronage is a way to move beyond recognition and into active support. For £250 per year, organisations can become publicly acknowledged supporters of Creative Edinburgh, with contributions going directly towards our year-round events, mentoring, professional development, and Scotland’s only Awards dedicated to freelance creatives and small creative businesses.

As a charity, this support is vital in ensuring that our core services remain open and accessible. It helps ensure that no freelancer is excluded from opportunities, networks, or development because of cost, and allows us to continue advocating for fairer conditions across the sector.

At a time when creative work is increasingly precarious, this is a simple but meaningful way for organisations to stand alongside the people who sustain the cultural life of the city. Edinburgh has long been a city that celebrates creativity, but celebrating it isn't the same as sustaining it. If your organisation wants to play an active role in ensuring this city remains a place where creative talent can genuinely thrive, donate here or please reach out to me to discuss it. 

What we’ve been reading

A few things that have shaped thinking this quarter:

As always, thank you for being part of the Creative Edinburgh community. These conversations, partnerships, and ideas only matter because of the people who continue to shape them in practice, often quietly and consistently, across the city and beyond.

If you have any questions or would like to get involved in any of the work mentioned above, I would be very happy to hear from you. Please feel free to email me at ola@creative-edinburgh.com

If you wish to invite your colleagues to sign up for our industry newsletter, please ask them to follow this link.


With gratitude,
Ola Wojtkiewicz
Executive Director, Creative Edinburgh